king edward VI camp hill school for girls 6th form
King Edward VI Camp Hill School for Girls wanted a complete redesign of their sixth form prospectus that would reinforce the strength of their sixth form offer to new and existing students, but that would have impact and would last them for a few years.
We developed a design with a white and very reflective silver cover and as much white space inside as possible. We use big images interspersed with smaller pictures and quotes from students set in a prominent place so the thoughts and concerns of the students are fore-grounded.
The new look is up to date, fresh and punchy. It uses colour sections based on a colour scheme used in the main school prospectus and an illustrative device full of movement and organic growth. The sixth form is the spring-board for student’s lives so we wanted a spring-like feel to the illustration that would excite and encourage prospective students.
The strong colour works well with silver and the silver is so bright and shiny you can see your own reflection in it. And reflecting back to the student body the best of themselves is just what we wanted to do.
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